Market In The Year That You Live
February 13, 2018
00:26 - 9 Simple Ways To Write Product Descriptions That Sell 01:10 - Focus On Your Ideal Buyer 02:36 - Entice With Benefits 03:40 - Avoid Yeah, Yeah Phrases! 05:00 - Justify Using Superlatives 05:40 - Appeal To Your Readers Imagination 07:09 - Include Mini-Stories 07:55 - Seduce with Sensory Words 08:49 - Tempt with Social Proof 09:21 - Make Your Description Scannable 10:33 - The Important Factors 11:31 - Register For FREE Shopify Droppshipping Course
What’s going on?!
It’s your boy Santana with ElevatedWithin.com coming to you with another Shopify Video!
Today I’m going to show you 9 ways to write Product Descriptions to sell your products.
Let’s jump straight into my money making machine so I can show you what I’m talking about!
I can’t stress enough how many messages I get from store owners in regards to, “ Hey I’m starting my store but my customers are not buying. What can I do?”
If you saw my previous video on how to improve your conversions most of your questions will be answered pertaining to this subject
The remaining answer to this question is somewhere in one/all of these 9 Product Descriptions!
Focus On Your Ideal Buyer
When you write a product description with a huge crowd or buyer in mind, your descriptions become wishy-washy and you end up addressing no one at all
You don’t simply want to talk about your product, you actually want to talk to your perfect customer for that product
This entails answering any questions they may have!
You have to use the word “YOU”!
Having an actual conversation is crucial!
Refer to them as if you are face to face
Entice With Benefits
When we sell our own product, we get excited about feature and specification We live and
breathe our company, our website, and our products
Your customers are not interested in the mundane features, so you want to highlight the
benefits of each feature
What hassle does your product solve?
Avoid Yeah, Yeah Phrases!
When we are at a loss for words and don’t know what else to add to your product description, we often add something bland like “Excellent Product Quality”
Everyone uses these phrases! No one is being real and honest!
No need to directly point out the quality
Justify Using Superlatives
Superlatives sound insecure unless you clearly prove why your product is the best, the easiest, or the most advanced
Amazon is a great example here!
Appeal To Your Readers Imagination
You are selling online, so your web visitors can’t hold your products Large, crystal clear pictures or videos can help, but there’s also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product.
Start sentences with words like “Imagine”
Include Mini Stories
Including mini stories in your product descriptions lowers rational barriers against persuasion techniques, In other words, we forget we are being sold to
When It Comes To Telling A Story Ask Yourself
● Who is making the product?
● What inspired creating the product?
● What obstacles did you need to overcome to develop the product?
● How was the product tested?
Seduce With Sensory Words
Restaurants have known it for a long time: sensory words increase sales because they engage more brain processing power.
Emotion is key here!
Tempt With Social Proof
When your visitors are unsure which product to purchase, they look for suggestions on what to buy.
They’re often swayed to buy products with the highest number of positive reviews.
Make Your Description Scannable
You want to encourage your visitors to be able to read the product descriptions in an easy to consume manner.
1. Entice your web visitor with headlines;
2. Use easy to scan bullet points;
3. Include plenty of white space;
4. Increase your font size to promote readability;
FREE SHOPIFY DROPSHIPPING COURSE
You Will Learn:
● How to set up your Shopify store properly
● Which apps you need to increase conversions.
● How to automate a large portion of the process.
● How to promote your store with profits
● … and so much more!
Thanks again guys! See you in the next video!
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