We know every business should be writing content for their blog, but they don't all have the time.
Either write something worth reading or do something worth writing.
— BEN FRANKLIN
The most important part of any website is the copy. From the very first headline a customer sees, to the microcopy describing your products, the words on your website need to be expertly crafted.
The best of us must sometimes eat our words
— j.k. Rowling
When communicating with customers and journalists, clarity is key. Make sure the content in your email marketing campaigns and press releases is conveying the right message to drive traffic back to your site.